Over 100 million athletes worldwide use Strava to track their activities and connect with other athletes. In this article, we’ll dive into how Strava uses communities and psychological principles to keep users engaged and motivated.
At the heart of Strava’s social engagement is the activity feed. Let’s break it down into components:
Being able to name their activities lets users tell their stories. A title like “Finally Beat The Hill!” turns a regular workout into a personal victory others can celebrate with you.
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