“Showing an image of four competing smartphones of the day, Jobs said, ‘What’s wrong with their user interfaces? Well, the problem with them is really sort of in the bottom 40 [percent] there. …They all have these keyboards that are there whether you need them or not to be there. And they all have these control buttons that are fixed in plastic and are the same for every application.’”
Are physical buttons going extinct? →By Daley Wilhelm
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